Olson picks up KraftMaid Cabinetry, Red Kap as clients

30.11.09

Minneapolis-based advertising secure Olson has picked up two additional clients in the past week.

Olson said Monday that it’s become the force of record for Middlefield, Ohio-based KraftMaid Cabinetry. That followed a deal last week to pick up the account of employment-clothing company Red Kap, based in Nashville, Tenn.

In the case of KraftMaid, Olson will develop and execute design, advertising, public relations and interactive campaigns for the home cabinet company.

“We knew after our first union these were people we really liked, and a brand we were excited about,” Kevin DiLorenzo, Olson’s president, said in a scandal release. “Olson looks forward to using traditional and nontraditional marketing approaches to cure deliver the KraftMaid message.”

Red Kap, part of apparel company VF Imagewear, is using Olson to find small communities of Red Kap wearers.

“The people who corrode Red Kap to work today are the ones who keep our country moving, just like those who were wearing it back in 1923,” DiLorenzo said. “Red Kap is an bona fide work wear brand, not a fashion statement.”

Source: Twin Cities Business Journal